How much does a trade business website cost?

Trade websites typically range from £1,500-£5,000 depending on features. LSJD's site included custom functionality like the AGA shop and reviews system. We provide transparent quotes with no hidden fees, and sites like this pay for themselves through increased enquiries.

Exeter Website Design Case Study | How We Built LSJD Plumbing & Heating

Professional Exeter Website Design That Delivers Results

When LSJD Plumbing & Heating needed a website that could showcase their professional AGA servicing and heating services across Devon and Cornwall, they turned to Pink Frog Studio, a leading Exeter website design agency specializing in high-performance, SEO-optimized websites for local trade businesses.

The brief was clear: create a modern, fast, and search-engine-friendly website that would help Luke rank for "AGA servicing Devon", "AGA servicing Cornwall" and other local searches, while showcasing his 17+ years of expertise. The result? A cutting-edge website built with the latest web technologies that achieves exceptional performance scores, features a dynamic reviews system, and is already ranking on page one of Google.

Rapid Results That Speak For Themselves

The proof is in the performance. This website didn't just launch - it started delivering results almost immediately.

Days

Not Weeks or Months

The site was fully indexed by Google within days of launch - not the weeks or months typical of many websites.

Page 1

Google Rankings

Already ranking on page one of Google for multiple target keywords - a testament to our SEO-first approach.

100%

Organic Traffic

All rankings achieved through quality Exeter SEO services - no paid ads required.

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Built With The Same Technology As

Netflix • Airbnb • Uber • TikTok • Hulu

Our professional web development team chose a modern, performance-focused technology stack to ensure the website would be fast, secure, and easy to maintain:

Next.js 16

The latest version of Next.js with React 19, providing server-side rendering, static generation, and optimal performance. Used by Netflix and TikTok.

React 19

Facebook's UI library used by Airbnb, Uber, Instagram, and millions of developers worldwide for building interactive user interfaces.

TypeScript

Microsoft's language for bulletproof, scalable code that catches errors before they reach production.

Tailwind CSS

The utility-first CSS framework used by GitHub, Shopify, and NASA for rapid, maintainable styling.

Cloudflare

Enterprise CDN serving 20% of all internet traffic, providing DDoS protection and global edge caching.

Vercel

The platform powering McDonald's and The Washington Post, with automatic SSL, edge functions, and instant deployments.

Why This Matters For Your Business

⚡

10x Faster

Sites load in under 1 second vs 5+ seconds for WordPress

🔍

Better SEO

Google rewards fast, modern sites with higher rankings

🛡️

Zero Vulnerabilities

No plugins to hack, no security updates to worry about

💰

Lower Costs

No plugin licenses, hosting, or maintenance headaches

Advanced SEO Optimization

As an Exeter web design agency that understands the importance of search visibility, we implemented comprehensive SEO strategies from the ground up:

Location-Based Landing Pages

We created dedicated landing pages for Devon, Cornwall, and Exeter - each optimized for local search with unique content, structured data, geo coordinates, and location-specific keywords. This strategy helped LSJD rank on page one for "AGA servicing Devon" within weeks of launch.

Schema.org Structured Data

Every page includes comprehensive Schema markup (LocalBusiness, Service, FAQPage, BreadcrumbList, Article) to help search engines understand the content and display rich snippets in search results.

Technical SEO Excellence

Semantic HTML, proper heading hierarchy, optimized meta tags, XML sitemap, canonical URLs, Open Graph tags for social sharing, and mobile-first responsive design.

Image Optimization

Next.js Image component with automatic WebP conversion, lazy loading, responsive sizes, and descriptive alt tags for accessibility and SEO.

Key Features & Functionality

Our Exeter-based digital marketing agency developed a range of custom features to enhance user experience and drive conversions:

Dynamic Reviews System

Customer-submitted reviews with one-click email approval, automatic homepage updates, and review count reflected in schema markup for rich snippets.

Contact Form Integration

Custom contact forms with server-side validation, email delivery, and spam protection.

Google Analytics Tracking

Comprehensive event tracking for phone calls, form submissions, navigation, and user interactions.

Scroll Animations

Smooth fade-in animations as users scroll, creating an engaging and modern user experience.

Mobile-First Design

Fully responsive design that looks perfect on all devices, from smartphones to desktop screens.

Accessibility Features

WCAG 2.1 compliant with skip links, semantic HTML, ARIA labels, and keyboard navigation support.

Reconditioned AGA Shop

Dynamic product listings for reconditioned AGAs with image galleries, specifications, and enquiry forms - no e-commerce platform fees.

Quote Request System

Custom quote request forms with service selection, address capture, and instant email notifications for quick customer response.

Outstanding Performance Results

Performance isn't just a buzzword at Pink Frog Studio - it's a core priority. We achieved exceptional Google PageSpeed Insights scores:

Desktop Performance

Performance

Accessibility

100

Best Practices

SEO

Mobile Performance

Performance

Accessibility

100

Best Practices

SEO

How We Achieved These Results:

Server-Side Rendering: Critical content rendered on the server for instant first paint
Image Optimization: Automatic WebP conversion, lazy loading, and responsive sizes
Code Splitting: Automatic code splitting for faster initial page loads
Edge Deployment: Vercel's global CDN for sub-100ms response times
Font Optimization: Self-hosted Google Fonts with display swap for no layout shift
Minimal JavaScript: Only essential client-side code for optimal performance

What We Delivered for LSJD

Luke came to us needing more than just a website - he needed a complete digital presence that would establish him as the go-to AGA specialist in Devon and Cornwall. Here's what we built:

🔥 Complete Service Showcase

Dedicated pages for each service - AGA servicing, Rayburn maintenance, oil tank replacement, wood burner installation, and emergency callouts. Each page is SEO-optimized with Luke's credentials prominently displayed (OFTEC 10576, Gas Safe 504931, HETAS registered).

🛒 Reconditioned AGA Shop

A custom-built product section where Luke can showcase reconditioned AGAs for sale. Each listing includes multiple images, specifications, color options, and an enquiry form - all without monthly e-commerce platform fees.

⭐ Dynamic Reviews System

Customers can submit reviews directly on the site. Luke receives an email with one-click approve/reject buttons. Approved reviews automatically appear on the reviews page and homepage testimonials, with the count reflected in Google's rich snippets.

📍 Location-Targeted Landing Pages

Separate pages targeting "AGA servicing Devon", "AGA servicing Cornwall", and "AGA servicing Exeter" - each with unique content, local town coverage, and geo-targeted schema markup. This strategy drove the page one rankings.

📝 Quote Request System

Custom forms that capture the service type, property details, and customer address. Luke receives instant email notifications with all the information he needs to respond quickly and professionally.

📊 Full Analytics Integration

Google Analytics 4 with custom event tracking for phone calls, form submissions, and user interactions. Luke can see exactly where his enquiries are coming from and which pages perform best.

Questions About This Project

Curious about how we built the LSJD website or whether we can do something similar for your trade business? Here are the answers:

Why do tradespeople need a professional website?

In 2025, over 80% of customers search online before choosing a tradesperson. A professional website builds trust, showcases your work and credentials (like Luke's OFTEC and Gas Safe registrations), and generates leads 24/7. For specialists like AGA engineers, ranking for niche searches brings high-value customers who are actively looking for your specific expertise.

How did LSJD achieve page one rankings so quickly?

We built the site with SEO baked in from day one. This meant proper LocalBusiness schema markup with Luke's credentials, dedicated landing pages for Devon, Cornwall and Exeter targeting specific "AGA servicing" keywords, and the technical performance that Google rewards. The site was fully indexed within days of launch and ranking on page one for "AGA servicing Devon" within weeks - all through organic SEO, no paid ads.

Can you build websites for other heating engineers and tradespeople?

Absolutely. We specialise in websites for trade businesses across Devon and the South West. Whether you're a plumber, electrician, heating engineer, builder, or specialist like Luke, we understand how to showcase your credentials, display your work, build trust through reviews, and convert website visitors into actual enquiries. Get in touch to discuss your project.

What custom features did you build for LSJD?

The LSJD site includes several custom-built features: a customer reviews system where Luke can approve submissions with one click from his email, a reconditioned AGA shop with product galleries and specifications, quote request forms that capture the service type and customer address, and a dynamic testimonials section on the homepage. All built without monthly platform fees or WordPress plugin subscriptions.

How much does a trade business website like this cost?

Trade websites typically range from £1,500-£5,000 depending on features and complexity. LSJD's site sits at the higher end because it includes custom functionality like the AGA shop, reviews system, and multiple location pages. We provide transparent quotes with no hidden fees, and websites like this genuinely pay for themselves through the enquiries they generate. Request a free quote for your project.

Explore Our Full Range of Digital Services

Website design is just the beginning. Pink Frog Studio offers a complete suite of digital marketing services to help your Exeter business thrive online.

Website Design

Custom, high-performance websites built with modern technology. No templates, no compromise.

SEO Services

Dominate local search results and attract more customers with our proven SEO strategies.

Google Ads

Targeted PPC campaigns that drive qualified traffic and deliver measurable ROI.

Digital Strategy

Comprehensive digital strategies tailored to your business goals and target audience.

Social Media

Build your brand presence and engage your audience across social platforms.

Free Consultation

Let's discuss your project. No obligation, just honest advice from Exeter's web experts.

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Professional Exeter website design services from Pink Frog Studio - your local digital marketing partner

"Pink Frog Studio built me a brilliant website that really captures what LSJD is all about. The site is incredibly fast, looks professional, and I'm already getting more enquiries from people searching for AGA servicing online. They understood my business and delivered exactly what I needed. Highly recommend!"

Luke Dennis

Owner, LSJD Plumbing & Heating

Exeter Website DesignCase Study